About

About Nancy

I’m an SEO and AEO strategist with 10+ years of experience helping brands improve organic visibility, increase qualified traffic, and turn search into measurable business growth.

Agency and in-house experience

My career has spanned both agency and in-house SEO, giving me experience with everything from managing SEO strategies across multiple clients and industries to taking full ownership of organic search for established brands.

Over the years, I’ve worked across technical SEO, content strategy, local SEO, on-page optimization, site architecture, internal linking, structured data, keyword research, competitive analysis, and conversion-focused search strategy.

From SEO to AEO

But search has changed and so has my approach.

For the past several years, I’ve expanded my focus beyond traditional Google rankings into Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search visibility.

I develop strategies designed to help brands become more discoverable and citable across platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot.

My work includes optimizing content for search intent and AI retrieval, improving entity signals, implementing structured data, developing question-and-answer content, strengthening E-E-A-T signals, and analyzing how brands and competitors appear within AI-generated answers.

In one recent AI search initiative, my optimization strategy resulted in eight additional pages earning AI citations in approximately two months, while broader SEO and AEO initiatives have generated 100+ AI mentions and citations.

SEO beyond rankings

I’ve never believed SEO should stop at traffic.

A #1 ranking means very little if it doesn’t contribute to the business.

That’s why I approach SEO through the entire search journey from understanding what someone is searching for to improving the content, technical foundation, user experience, and conversion opportunities they encounter after clicking.

Areas of expertise

• Technical SEO: crawlability, indexation, site architecture, Core Web Vitals, redirects, canonicals, XML sitemaps, and technical audits
• Content Strategy: keyword research, search intent, content optimization, topical authority, content gaps, and competitive analysis
• AEO & GEO: AI search visibility, citation optimization, answer-first content, semantic SEO, entity optimization, and LLM-friendly content structure
• Structured Data: Organization, LocalBusiness, Service, FAQ, Article, Person, Breadcrumb, VideoObject, and other schema implementations
• Local SEO: Google Business Profile optimization, location targeting, citations, local content, and geo-focused strategies
• Analytics & Reporting: Screaming Frog, Ahrefs, SEMrush, Profound, Scrunch, PromptWatch, Google Search Console, Google Analytics, and HubSpot
• Conversion-Focused SEO: connecting rankings and organic visibility to leads, conversions, and measurable business outcomes

Always evolving with search

One of the reasons I’ve stayed passionate about SEO for more than a decade is simple: it never stops changing.

I’ve watched the industry evolve from traditional keyword and backlink strategies to semantic search, machine learning, AI Overviews, generative search, and conversational answer engines.

Instead of resisting those changes, I’ve made them a core part of my expertise.

Today, I combine the fundamentals that still make great SEO work technical excellence, useful content, authority, and search intent with emerging AEO and GEO strategies designed for the next generation of search.

For me, SEO isn’t about chasing algorithms.

It’s about understanding how people search, how search engines and AI systems interpret information, and making sure the right brands are there when people are looking for answers.