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Featured SEO Results

BD&J, PC

Growing Organic, Local & AI Search Visibility for a Major California Personal Injury Firm

Industry: Legal / Personal Injury
Strategy: SEO · Local SEO · Technical SEO · Content · AEO/GEO

BD&J, PC is a California personal injury law firm serving the entire state of California.

As Senior SEO/AEO Manager, I collaborated with internal teams and an outside vendor to develop and execute strategies focused on increasing organic visibility and connecting SEO performance with qualified leads and case sign-ups.

My role included improving visibility for highly competitive personal injury searches, strengthening the firm’s presence in local markets, guiding technical and content strategies, implementing structured data, improving internal linking and site architecture, and expanding visibility across AI-powered search platforms.

I also developed an AEO/GEO strategy to make the firm’s content easier for platforms such as ChatGPT, Gemini, Perplexity, and Copilot to understand, surface, and cite.

Key Results

• Generated tracked AI mentions and citations
• Increased visibility across competitive personal injury practice areas
• Expanded local search visibility across target California markets
• Connected SEO strategy more directly with leads, conversions, and case acquisition
• Expanded organic strategy beyond Google into AI and generative search

Areas of Focus

Local SEO · Technical SEO · AEO/GEO · Content Strategy · Schema Markup · Internal Linking · Search Intent · Competitive Analysis · Conversion Optimization · AI Visibility Tracking

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McCune Law Group

Driving High-Value Case Sign-Ups Through Local SEO

Industry: Legal
Strategy: Local SEO · Technical SEO · Content · Conversion Optimization

McCune Law Group is a California law firm representing clients in complex litigation and high-value legal matters.

My SEO strategy focused on increasing visibility for valuable practice areas and geographic markets while ensuring that organic growth translated into actual business opportunities.

Rather than focusing solely on traffic, I evaluated SEO through its ability to generate qualified prospects and ultimately contribute to new cases.

Key Results

• Helped generate case sign-ups representing millions of dollars in potential revenue
• Increased organic visibility for competitive legal searches
• Strengthened local search visibility across targeted markets
• Increased qualified organic traffic
• Improved the connection between SEO traffic and case conversions
• Developed location and practice-area strategies designed around high-value search intent

Areas of Focus

Local SEO · Legal SEO · Keyword Strategy · Content Optimization · Technical SEO · Conversion Strategy · Competitive Research · Local Landing Pages

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AutoVitals

Supporting B2B SaaS Growth While Improving Local Automotive Visibility

Industry: SaaS / Automotive
Strategy: B2B SEO · Local SEO · Technical SEO · Content Strategy

AutoVitals is a SaaS platform that helps automotive repair shops improve shop management, customer communication, workflow, and overall operational efficiency.

My role provided experience on both sides of search marketing: helping support the visibility of a B2B SaaS company while also improving the organic performance of websites serving individual automotive repair businesses.

For the SaaS side of the business, SEO supported AutoVitals’ ability to reach repair shop owners searching for automotive technology and shop-management solutions.

For automotive clients, I worked on strategies designed to increase local visibility and help repair shops attract more customers through organic search.

Key Results

• Supported organic growth for a B2B SaaS platform
• Improved search visibility for automotive repair businesses
• Increased local visibility within competitive geographic markets
• Helped connect local SEO improvements with customer acquisition
• Developed SEO strategies across numerous automotive websites
• Gained extensive experience managing SEO at scale

Areas of Focus

B2B SaaS SEO · Automotive SEO · Local SEO · Technical SEO · Content Strategy · Keyword Research · Website Optimization · Multi-Location Strategy

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Firm Media

Growing Rankings & Organic Traffic Across Competitive Healthcare Markets

Industry: Digital Marketing / Healthcare
Strategy: Agency SEO · Local SEO · Content · Technical SEO

Firm Media is a digital marketing agency specializing in competitive healthcare and aesthetic markets, including dental practices, med spas, plastic surgeons, and other medical organizations.

Working in an agency environment gave me experience developing and executing SEO strategies across multiple client accounts simultaneously while adapting each strategy to different markets, competitors, services, and business goals.

My work focused on identifying organic growth opportunities and translating those opportunities into stronger rankings, increased visibility, and qualified traffic.

Key Results

• Increased organic rankings across multiple client accounts
• Increased organic traffic within highly competitive markets
• Improved local search visibility for healthcare businesses
• Developed individualized SEO strategies across numerous accounts
• Managed competing SEO priorities across multiple clients and markets
• Identified technical, content, local, and competitive opportunities for growth

Areas of Focus

Agency SEO · Healthcare SEO · Local SEO · Technical SEO · Content Strategy · Keyword Research · Competitive Analysis · On-Page SEO

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More Than 100 Companies & Multiple Industries

These featured projects represent only a selection of my work. Company names are included solely to describe my professional experience. No affiliation or endorsement is implied

Throughout my career, I have supported more than 100 companies through agency, in-house, and consulting roles.

That experience has given me the opportunity to work across a wide range of industries and business models, including:

Legal · Financial Services · SaaS · Automotive · Healthcare · Dental · Med Spa · Plastic Surgery · Professional Services · E-commerce · Local Businesses

Working across different industries has taught me that there is no universal SEO strategy. The right approach depends on the business model, competitive landscape, audience, search intent, geographic footprint, and—most importantly—the company’s goals.

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SEO Expertise Behind the Results

Technical SEO

I identify and resolve technical issues that can prevent search engines from properly crawling, understanding, indexing, and ranking a website.

My technical SEO experience includes crawlability, indexation, XML sitemaps, robots.txt, redirects, canonicalization, internal linking, Core Web Vitals, site architecture, schema markup, broken links, orphan pages, and technical site audits.

Local SEO

I develop Local SEO strategies designed to increase visibility where customers are actually searching.

My experience includes Google Business Profile optimization, local landing pages, location strategy, local keyword targeting, NAP consistency, local schema, competitive SERP analysis, and geographic content optimization.

SEO & Content Strategy

I use keyword data, competitive research, search intent, business value, and conversion opportunities to determine where SEO efforts can have the greatest impact.

This includes keyword research, content planning, service-page optimization, topic development, FAQ strategy, internal linking, topical authority, competitive gap analysis, and conversion-focused content recommendations.

AEO & GEO

Search is expanding beyond traditional Google results.

I develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies designed to improve how brands and their content are understood, surfaced, mentioned, and cited within AI-powered search experiences.

My work includes monitoring and optimizing visibility across platforms such as ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude, and Grok.

Structured Data & Entity Optimization

I use structured data to help search engines and AI systems better understand businesses, services, people, locations, content, and relationships between entities.

My schema experience includes:

Organization · LocalBusiness · Service · Person · FAQPage · Article · BlogPosting · BreadcrumbList · WebSite · WebPage · VideoObject

Measurement, Reporting & Revenue

SEO reporting should answer more than “Did rankings increase?”

I analyze performance across rankings, organic traffic, local visibility, conversions, leads, case sign-ups, AI visibility, and revenue whenever attribution data is available.

The goal is to understand not only whether SEO is improving—but whether those improvements are creating meaningful business value.

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Platforms & Tools

My SEO and analytics experience includes:

Ahrefs · Semrush · Screaming Frog · Google Search Console · Google Analytics 4 · Looker Studio · Monday.com· Moz · WordPress · Yoast · Rank Math · Profound · Promptwatch

AI Search Platforms

ChatGPT · Gemini · Perplexity · Microsoft Copilot · Claude · Grok

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Rankings Are Only Part of the Story

A #1 ranking means very little if it doesn’t contribute to the business.

My approach to SEO starts with visibility but doesn’t end there. I look at the entire organic journey—from how a business appears in search, to the traffic it attracts, to the actions users take once they reach the website.

Whether the goal is more qualified leads, more case sign-ups, greater local visibility, increased revenue, or stronger visibility within AI search, SEO should ultimately support measurable business growth.

Want Results Like These?

If you’re looking for an experienced SEO strategist who understands Technical SEO, Local SEO, content, AEO/GEO, and the business metrics behind organic growth, let’s talk.